No Shortcuts: Rare Insights from 15 Successful Start-up Founders




Price: ₹ 380.00
(as of Nov 06,2020 08:03:55 UTC – Details)


Ranked 100th among 190 countries for ease of doing business, India is not the choicest place for start-ups. Only a handful of founders have been able to beat the odds.

What’s in their journey that can be dissected and emulated? This curiosity led Nistha Tripathi to pursue these founders, who rose from humble beginnings yet made a dent in the Indian start-up universe, including a couple of founders from the Silicon Valley. This book is a record of her 18-month odyssey.

In her incisive one-on-one interviews with 15 ambitious founders from India, including Girish Mathrubootham, Nithin Kamath, Jaydeep Barman, Gaurav Munjal and Tarun Mehta among others, Nistha uncovers the decisions and insights that led these start-up founders to find their unique roadmap to success.

One thing underlined all the stories—the founders’ belief in ‘No Shortcuts’. Read the never-heard stories of Freshworks, Faasos, Unacademy, Zerodha, Slideshare, Pulse, Aspiring Minds, Madhouse/Morpheus, Akosha, Ather Energy, Instablogs, Greyb, LikeaLittle, Wingify and Fashiate.


Many people come up with ideas on a coffee table and start a business. There are managers who have degrees from great colleges. I had done 20,000 hours of hard work in this industry before even starting something. If you want to improve the odds of success in your business, try working in that industry for a few years. You cannot just pick up an idea in a coffee shop and hope it will become the next big thing. – Nithin Kamat, Zerodha


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